The Verdict

Scent Profile: Tart blackberry with green bay leaves and warm cedarwood.
Seasonality: Perfect for summer and fall, versatile year-round.
Sillage: Moderate, projecting up to 5 feet.
Longevity: 5+ hours.

Introduction

Jo Malone, a brand celebrated for its timeless and elegant fragrances, introduces Blackberry & Bay Eau de Cologne as a refreshing and evocative interpretation of nature. Inspired by the simple joys of blackberry picking, this fragrance captures the essence of a sunlit countryside with its tart fruitiness and earthy undertones. Known for its ability to layer scents seamlessly, Jo Malone has crafted Blackberry & Bay as a standalone masterpiece that feels both nostalgic and modern. It’s a scent that appeals to those who appreciate the balance of freshness and depth, making it a standout in Jo Malone’s iconic collection.

Fragrance Notes

Top Note: Blackberry
Middle Note: Bay Leaves
Base Note: Cedarwood

Fragrance Profile

Blackberry & Bay EDC opens with a burst of tart blackberries, creating an immediate sense of juiciness and vibrancy. This fruity opening is both crisp and refreshing, evoking the sensation of freshly picked blackberries on a sunny day.

The heart of the fragrance introduces green bay leaves, adding a citrusy and herbal freshness that balances the tartness of the blackberry. As the scent evolves, the base of cedarwood emerges, providing a warm, woody foundation that grounds the fragrance with a subtle earthiness.

Occasion

This fragrance is versatile enough for a variety of occasions. Its fresh, tart opening makes it ideal for casual daytime wear, whether for a leisurely walk in the park or a relaxed day at work. The warm, woody base adds a touch of sophistication, making it suitable for more formal settings or evening events. It’s a fragrance that feels both approachable and polished, perfect for those who want a scent that adapts effortlessly to different contexts.

Season

Blackberry & Bay EDC shines brightest during the summer-to-fall transition, as its tart fruitiness and woody warmth perfectly complement the changing seasons. It feels refreshing in the heat of summer, yet its earthy base gives it a cozy quality that makes it equally at home in the cooler days of fall. While it excels during these seasons, its balanced profile allows it to be worn year-round with ease.

Performance

As an eau de cologne, Blackberry & Bay is designed to be a lighter, more refreshing fragrance. Its performance is subtle yet noticeable, making it ideal for those who prefer a scent that doesn’t overwhelm.

Longevity

5+ hours.

Sillage

Moderate, projecting up to 5 feet.

Conclusion

Jo Malone’s Blackberry & Bay EDC is a masterful blend of tart fruit, fresh greenery, and warm woods, offering a fragrance that is both vibrant and grounded. Its tart blackberry opening, green bay leaves heart, and woody cedarwood base create a scent that feels fresh yet sophisticated, making it a versatile choice for a wide range of occasions and seasons.